We Turn Down More People

This isn't a gig marketplace. It's a group of peers who've run things — and who'd pick up the phone for each other.

We turn down more people than we take. That's on purpose, and it surprises people every time.

If what you want is someone to find you gigs so you can bill your hours and go home, this isn't it. There are brokers who do that job well.

What we're looking for is fifteen to twenty-five years of actually running things. Not advising from the side. Owning the decision. Living with what happened after. People who've been in the room and had to make the call, not just present the options to someone who would.

The other thing that matters more than people expect is whether you actually want colleagues. Some people go independent because they never want to answer to anyone again, and I understand the instinct, but it's the wrong reason to join something like this. We're building a group of peers who'd pick up the phone for each other.

The longer game here is creating valuable consulting practices supported by a global community of peers. We're building something with enough shape and value that one day you can sell it, or hand it to someone else.